PUMA and basketball star Lamelo Ball hosted an exclusive bash in Paris to celebrate the arrival of the Slipstream BBall sneaker on Thursday, 8 June 2023.

The experiential FOREVER. SLIPSTREAM. event brought over 400 attendees to a curated space which celebrated the crossroads between sports and culture. Upon arrival, guests got to walk in the shoes of a basketball star, with a tunnel entrance into the event’s main space. Flipping the world of basketball upside down, the immersive interior featured court-inspired details from floor to ceiling, created by Trajectoire Studio.

Sneakerheads got to feast their eyes on a museum of Slipstream history, featuring rare and vintage pairs borrowed from the PUMA Archive in Herzogenaurach, Germany.

To cap off the day, partygoers had the chance to go 1-vs-1 with global freestyle champion Brisco (@brisco_s3), with Melo as the judge.

The PUMA Slipstream BBall White Archive Green is available from 1 July 2023 from PUMA.com, Superbalist, Shesha and Archive, while the PUMA Slipstream BBall White-Cool Light will be available on PUMA.com, Al Capone, Shesha and Superbalist.