Samsung has partnered with PRIMEDIA to provide the country’s GenMZers with an impressive line-up of South Africa’s biggest artists coupled with the launch of the new Galaxy S23 series. This is a summer music festival experience for friends and families, set against the scenic backdrop of the Cape winelands, and it is set to mark a new era of Samsung Galaxy’s ultimate premium phone experience, while bringing the power of the most advanced mobile technology.

The organisers of the Galaxy KDay are determined to live up to their promise of taking this year’s festival to a whole new level with massively talented artists. The Galaxy KDay music festival, brought to you by Samsung and Kfm 94.5 is an opportunity for festival goers to enjoy another impressive season of live music, while the Galaxy S23 Series will bring the world of trendy attendees into sharper focus at this year’s festival. The epic 200MP camera of the new Galaxy S23 Ultra will give revellers more freedom to explore their creativity, like taking crisp photos and videos, from dusk until dawn.

This device is more than just a smartphone, the Galaxy S23 Series is a new way to share epic moments – perfect for those who are always one step ahead of the trends. Festival goers will enjoy the fact that this series is able to push the limits of what’s possible in a premium smartphone, allowing you to create impactful connected experiences that are built to last. Because the Galaxy S23 Series comes with better durability and reliability, you will all be able to enjoy a premium Galaxy experience for as long as possible – while dancing to your favourite tunes at the event. The Galaxy S series will help these GenMZers to stand out in a crowd more than before.

Whether you are a pro-grade photographer, content creator or just want to share your memorable moments from the music festival, the new Galaxy S23 Series is the ultimate creative tool offered in a variety of models that are differentiated for individual needs. In addition, the Galaxy S23 and Galaxy S23+ are equipped with more powerful batteries and storage for every user.

Now, you can stream, scroll and film your experience at the festival effortlessly. Filming a favourite song at this concert, snapping a selfie, or grabbing a group shot of friends, you can get sharper images and videos[i]. Visual noise that usually ruins low-light images is corrected by a new AI-powered image signal processing (ISP) algorithm that enhances object details and colour tone.

In a Samsung Galaxy-first, Galaxy S23 Ultra boasts a new 200MP Adaptive Pixel sensor that captures classic moments with incredible precision. And because selfie cameras are more important than ever in how we communicate today, Galaxy S23 series introduces fast autofocus and Samsung’s first Super HDR selfie camera, jumping from 30fps to 60fps, for noticeably better front-facing images and videos[ii]. In addition, for those of you who express yourselves in your own unique ways and are always one step ahead of trends – the Galaxy S23 series comes in four core colours inspired by nature: Phantom Black, Cream, Green and Lavender.

“The Galaxy S23 Series combines Samsung Galaxy-exclusive performance, standard-setting camera quality and future-looking sustainability in one premium experience, so you do not have to choose one over the other.

Justin Hume, Vice President of MX Business at Samsung South Africa says:

“The Galaxy S23+/Galaxy S23 is able to reimagine the Samsung Galaxy S Series experience for different demands and lifestyles, helping everyone including those attending this Galaxy KDay music festival the opportunity to take their passions and everyday experiences further. So, no matter which model you choose, the Galaxy S23 Series gets you through the day with ease.”

Samsung proudly supports Busan’s bid for the World Expo 2030.