The alcohol industry has weathered some turbulent storms over the last few years, which, in one instance, saw it lose an estimated R45,1bn in retail sales revenue. To contribute towards the sector’s recovery, Makro is giving the local liquor industry a much-needed boost by partnering with South African liquor suppliers for its 2022 Makro Festive Liquor Catalogue.

The new local additions to Makro’s wine and gin selections include Mac G with his recently launched Grandeur Gin, Cassper Nyovest’s Billiato Liqueur, and Tendai “The Beast” Mtawarira’s locally produced The Beast Wine Collection.

“My life has been seasoned with countless blessings, pure resilience, and passion, and it is a great privilege to share my secret love for wine. From all my travels, I can confirm that South African wines provide distinct quality and an overall pleasant tasting experience. All our wines are produced in an ecologically fair trade and sustainable manner.  At Beast Wine, we always strive for excellence, which I invite our loyal customers to enjoy solo or with good company,”.

says Mtawarira

Makro revealed its 2022 Festive Liquor Catalogue at the heart of Sandtons’ Biru Restaurant in a suave event launch on the 27th of October 2022 to showcase some of the industry’s respected alcohol brands that will feature in this year’s digital catalogue. 

This year, the retailer’s catalogue is driven by a unique and personalized customer engagement strategy that offers excellent value and variety to all the retailer’s customers through unique experiences and competitive price points across various categories.

Personalization and unique brand touchpoints

With personalization being the core focus for 2022, the Makro Festive Liquor Catalogue boasts high-end premium brands with distinctive barrels and a variety of affordable liquor offerings – for customers’ day-to-day and occasional consumption.

“We are extremely excited to introduce some of these distinctive barrels to our customers, personally tasted, labelled, and bottled with our consumers first in mind to express our gratitude for your business and confidence. Wherever South Africans may be creating memories, we have something for every season and occasion, the perfect unique gift. Cheers to you!”

Liquor Buyers Choice, Kirstin Dry, adds,

Experiential innovation at key stores

To entrench consumers into the world of Makro’s brands and give them a multisensory experience, Makro has introduced a Distillery Experience installed at Makro Woodmead.

“Makro is leading with innovation, and an example of that is our Distillery Experience in partnership with Pernod Ricard, which will give the consumer multichannel touchpoints with some of our brands.  We want to encourage consumers to visit the interactive digital experience to immerse themselves in their favourite brands and experience Jameson apparel exclusive to the store,”.

says Hayley Mee, Makro Liquor Buyers Choice

This year, Makro is also giving customers a chance to win R1 million by simply purchasing their favourite brands. To enter, patrons must buy any participating brands in-store and online. Terms and conditions apply.

Click here to view the catalogue.

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