adidas Running unveils the all-new adidas Supernova, designed for everyday and entry-level runners as well as those who enjoy easy running, providing comfort for their feet and the mind. 

EMBRACING THE COMFORT ZONE

After being told for years that nothing good happens in the comfort zone and that results can only be achieved by pushing out of it, the new adidas Supernova is set to change the game. Encouraging new runners to embrace their comfort zones, the shoe is designed to help them discover the joys of running and make it a long-term habit. 

“For years, people have advocated the “no pain no gain” philosophy when it comes to training, and that progress can only come from breaking out of your comfort zone. But carefully studying the best runners in the world has taught us that running in your comfort zone should be an essential part of endurance training, whether you’re an elite athlete or complete beginner. Running at this low, easy intensity is essential for making exercise a sustainable habit, achieving consistency and longevity in endurance training, and finding the joy in running.”

Dr. Stephen Seiler, professor of sport science at the University of Agder, said

Runners of all abilities can benefit from and improve their performances by staying in the comfort zone. Training within your comfort zone not only helps runners to establish a sustainable habit, but it can also help them develop confidence in their running. 

COMFORT FROM THE FIRST STRIDE 

Crafted with the specific needs of entry-level runners in mind, key features are: 

  • Comfort meets energy – the precisely balanced mix of bounce and boost in the midsole is designed to deliver comfort and energy return with every stride.
  • Padded tongue & heel – the new padded tongue and heel construction delivers a comfortable feeling from the outset.
  • Grip for any terrain – the direct injected TPU outsole is designed to deliver grip, resulting in a comfortable run on any terrain.
  • Created through a female lens – the shoe has been crafted to deliver a tailored fit for women, with a silhouette that mirrors the anatomy of the female foot, ensuring that women feel comfortable and supported on their runs.

INCORPORATING ADVANCEMENTS IN COMFORT AND SUSTAINABILITY 

The new adidas Supernova not only incorporates advancements in technology and comfort, but also in sustainability. The new product has a 12% lower carbon footprint for the female version and 10% lower carbon footprint for the male version compared to a previous model, marking the first time that adidas has created an entry level product with such a low carbon footprint at scale. 

From raw material extraction, processing, packaging, all the way to the end of product’s life, adidas calculate and communicate its carbon footprint, conforming to an internationally recognized standard: ISO 14067. To reduce our footprint, we need to measure it. The concise footprint results made available to consumers provides full transparency on the complete lifecycle of the product. This is just one of our initiatives to help reduce our footprint.

PRODUCT INFO

The new adidas Supernova is now available at adidas retail stores, online at adidas.co.za and on the adidas app in ‘bliss blue and beam pink‘ for women and ‘solar green‘ for men. For more information, follow the @adidasZA #Supernova conversation on Instagram.