Reebok and SMILEY® Kick Off Multi-Season Partnership with Customizable Classic Leather Pump

In celebration of the 50^th anniversary of the original SMILEY^® icon, Reebok and SMILEY^® have joined forces to form a multi-season partnership encouraging creativity and positivity. Today, the first drop is revealed as the SMILEY^® Classic Leather Pump 50^th.

The SMILEY^® Classic Leather Pump 50^th combines one of Reebok’s most well-known silhouettes, the Classic Leather, with the brand’s iconic PUMP technology. To bring this already unique silhouette to the next level, SMILEY^® and Reebok collaborated with renowned graffiti artist, Mr. André, who created a graffiti piece that was printed on top of premium leather.

The graffiti leather panel is covered with a special white peel-off paint to disguise the shoe, giving it the appearance of a typical Classic Leather with SMILEY^® accents – including a branded PUMP component, spray-painted logo on the tongue and tonal SMILEY^® logo on the back of the shoe. Over time the white paint will crack and peel off to reveal Mr. André’s bold, colorful print with multiple 50^th anniversary spray-painted SMILEY^® logos to emphasize the happiness that is always within, waiting to come through.

The SMILEY^® Classic Leather Pump 50^th will be available on Reebok.com/smiley in unisex sizing beginning April 15^th. The remaining Reebok x SMILEY^® collections will be revealed in the coming months.

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