CONVERSE ACTIVATIONS: GIVE CONVERSE

Last year we missed a lot of those special moments with our families and friends. This year there is a new emphasis on Giving. It’s about creating moments of joy—and style—this holiday season. What does it mean to Give Converse?

It’s about sharing the spirit of our brand. 

Give Style. 
Give Originality.
Give Joy.
Give Comfort.
Give New Traditions.
Give Converse. 

This holiday season Converse would like to give consumers an epic instore experience. 

The activations will comprise of an array elements to keep our consumers engaged while in store. 

Converse will be showcasng custom gift post cards created by friends of the brand Francesco Mbele (@franadilla) as well as CPT based artist Kayla Schoonraad (dilutedoros)  

Consumers will also have the opportunity to customize both Converse sneakers purchased on the day of the activation as we’ll as tote bags. 

The activations will take place at the following Converse stores nationwide; 
–    Sandton
–    Mall of Africa
–    Menlyn
–    Canal Walk

This season we’d like to give back to our consumers in-store by sharing art and style in a personalized way.