While there have been many famous cartoon cats over the years, few are as iconic as favorite feline Felix. With his black and white coloring, his great big eyes, and his wide grin, Felix the Cat is one of the most recognizable cartoon characters in film and TV history. This Fall/Winter 2021, Levi’s® and Felix the Cat collide in an homage to Felix’s college years with the launch of the Levi’s® x Felix the Cat collection, affectionately titled Felix the Graduate – a new take on this fun-loving classic. 

Inspired by the popular cartoon TV series of the 1950s and ‘60s, this collection playfully explores the idea of Felix in college. Felix the Graduate features the iconic cartoon cat re-imagined at Felix University, wearing a contemporary spin on classic collegiate and varsity style sweaters, rugby shirts, hoodies, jackets, pants, and tops. It’s collegiate prep meets ‘90s streetwear, only in a range of modern shapes and silhouettes. A perfect past-meets-present, pop-culture-infused collection. 

“We wanted to do a collaboration with Felix that felt unexpected for everyone. And so we came up with this concept of Felix the Graduate, and what Felix would be wearing as a student. The preppy, varsity look is so relevant for today, and we like that it felt crisp and smart but still really relaxed and easy. There’s definitely a sense of humor about the collection, which of course is perfect for Felix. We had so much fun putting our spin on the collegiate elements and making them feel fresh and modern, and then combining them with iconic imagery from the Felix archives.”

Karyn Hillman, Chief Product Officer at Levi’s®

Designed as a fresher, smarter take on classic Levi’s®, every element in the collection takes cues not only from classic Felix archival graphics, but from classic collegiate elements too and includes tees, hoodies and sweats featuring not only varsity style Felix graphics, but also gym locker labels on the cuff and the bottom hem of the sweatshirt. 

“Felix the Cat has a true, one-of-a-kind caché that’s timeless”. ”He’s widely considered both a pop culture icon and anti-hero, appealing to a younger generation that may not be familiar with his cartoon roots, yet recognize him through his mark on fashion. The Levi’s x Felix collaboration taps into Felix’s playful swagger through a stylish collection that re-imagines him as a fashion icon for the college crowd”

says Marc Low, Senior Vice President and General Manager, global lifestyle, Universal Brand Development

Levi’s® x Felix will be available in Shelflife stores, on Levi.co.za and in Waterfront, Cavendish, Canal walk, Menlyn and Sandton Levi’s® stores on September 23rd, 2021.