UNCLE VINNY X PUMA WILD RIDER ROLLIN

PUMA’s Wild Rider Rollin’ has finally hit stores! Retailing for R1 899, the kicks are available from today, 27 August 2021, from PUMA.com, PUMA stores, The Cross Trainer, Side Step, sportscene megastores, Shesha, OFFICE London, Superbalist and select retailers.

One of the latest additions to PUMA’s popular Rider franchise, the Wild Rider Rollin was made to celebrate youth culture and mobility and is inspired by the movement and motion of city life.

Who better to step out in these kicks than PUMA ambassador, youth icon and all-round talent Uncle Vinny?

In the latest campaign pictures, Uncle Vinny is seen rocking the Ebony-PUMA White colourway of the Wild Rider Rollin. The shoes are available in two other colourways: Blue Fog-PUMA White and PUMA White-Orange Glow.

The Wild Rider continues to play with PUMA’s futro design language. Taking archive inspiration from the Rider OG and elements from a 90’s track spike, the design is a ‘collage’ of past and future melted together. The progressive design language of the Wild Rider includes unique design finishes like a formstrip that flows into a heel pull, “Designed by PUMA” emblazoned across the back, and the back of heel also juts out from a futro inspired accent, further playing on the idea of motion that serves as inspiration for the shoe. This drop features a nylon upper with suede overlays and a leather formstrip, along with TPU details on eyelet and heel and the signature Rider foam.

The Wild Rider Pick Up also drops in store today. Available in two colourways, Mono-Red and Elektro-Blue Peacoat, the Wild Rider Pick Up retails for R1 899 and will be available from PUMA.com, PUMA stores, The Cross Trainer, sportscene, Shesha, Superbalist and select retailers.

About Author /

Urban Lifestyle is a blueprint of what modern day South Africa is all about. It showcases different lifestyles and how people interact through them. It aims to open up industries to anyone aspiring to change the game, whether by influencing it or recreating how it is viewed.

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