Dutch denim brand G-Star RAW announces its latest worldwide ‘Hardcore Denim’ campaign with the doggfather the hiphop industry, the iconic Snoop Dogg. Helmed by a custom-made version of the soundtrack single ‘Say it Witcha Booty’, by the multi-platinum artist, Snoop Dogg is back like he never left. 

Snoop needs no introduction – he’s a living legend and a globally recognised innovator, simultaneously iconic and super accessible, just like denim. 

G-Star RAW has a long tradition of working with “true originals” like Snoop, authentic and exceptional people who are one-of-a-kind and true masters of their craft.

This Snoop Dogg X G-Star RAW campaign merges G-Star’s Hardcore Denim philosophy with Snoop’s signature blend of humour, sickest style, and backside appreciation. 

The collaboration is brought to life by a video that is creatively celebrating denim booties, featuring both men and women, beautiful islands, hot air balloons and yes … even dogs. 

“Snoop Dogg is a true original: best in class, real and outspoken. He is continuously re-inventing himself and he merges worlds in unexpected ways. Our joint campaign is bringing that philosophy to life, and is a tongue-in-cheek tribute to all denim booties.”

G-Star RAW CMO Gwenda Van Vliet, stated

“I’m teaming up with G-Star because we are both pushing the field, staying ahead, cutting the edge. We are both masters of our craft – leading the game. You know what I’m saying? We look ahead”.

added Snoop Dogg

The collection is available online now www.gstarraw.com

For more information about the collab and the ‘Say it Witcha Booty’ campaign, please check out and join the conversation on any of our social media platforms:

Instagram: @gstarraw_za
Facebook: gstarraw.za
TikTok: @gstarraw
Twitter: @GStarRAW
Social media hashtags: #GStarXSnoopDogg #SayItWitchaBooty

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Urban Lifestyle is a blueprint of what modern day South Africa is all about. It showcases different lifestyles and how people interact through them. It aims to open up industries to anyone aspiring to change the game, whether by influencing it or recreating how it is viewed.

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