The Rudolf Dassler Legacy capsule honours the moments in PUMA’s history that paved the way for the brand today. This season’s capsule is titled Laundry Boys and takes inspiration from Rudolf Dassler’s entrepreneurial start as one of his mother’s “laundry boys,” delivering clean clothes to customers.

In honour of the job that started it all and set him on the path towards founding PUMA, the collection features some of PUMA‘s most classic silhouettes with laundry-inspired care labels, premium materials and gold metal charms. The selection includes apparel and footwear in a navy and cream colour story.

Footwear includes the Rudolf Dassler Legacy Laundry Boys Suede VTG (R2 299), Universal (R2 599), Easy Rider (R2 299) and PUMA Army Trainer (R2 499) while apparel features the Rudolf Dassler Legacy Tee (R1 099), Stripes Tee (R1 199), Jacket (R3 299) and Shorts (R1 899).

Available from PUMA.com, PUMA V&A Waterfront and PUMA Braamfontein from 23 July 2021.

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Urban Lifestyle is a blueprint of what modern day South Africa is all about. It showcases different lifestyles and how people interact through them. It aims to open up industries to anyone aspiring to change the game, whether by influencing it or recreating how it is viewed.

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