Reebok Partners with Consumers to Create Expressive Apparel Collection

Reebok launches the latest installation of the Meet You There franchise with an apparel collection designed to help you express yourself: MYT x MEMENTO. The line features a selection of lifestyle pieces in men’s, women’s and unisex sizes ranging from XXS-XXXL.

Reebok partnered with This Memento , an immersive strategy and insight agency based in Amsterdam, to help bring this collection to life. This Memento identified a group of determinedly independent consumers based in Liverpool, UK who brought their bold, unique styles and perspectives to influence the MYT x MEMENTO SS21 collection. The result is an assortment of spring and summer pieces focused on adaptability and versatility and designed to help you stand out.

Highlights of the MYT x MEMENTO SS21 collection include:

  • Meet You There Bralette: Featuring a back cut-out to keep you cool in the warmer months and a large front graphic, the Meet You There Bralette is the perfect bold top. The bralette also incorporates two layers at the front of the body for added support.
  • Meet You There Graphic Tee: This bold graphic tee displays a large Reebok vector symbol down the front of the shirt to create a striking statement. The Meet You There Graphic Tee also incorporates Reebok’s signature Speedwick technology to wick sweat away from the body and keep you dry throughout the summer.
  • Meet You There Coaches Jacket:The Meet You There Coaches Jacket is constructed with a nylon/polyester material with an iridescent finish, creating an ultra-bold accent piece. The jacket also features drawcords to easily adjust the relaxed fit apparel.

The MYT x MEMENTO SS21 collection is globally available now on

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Urban Lifestyle is a blueprint of what modern day South Africa is all about. It showcases different lifestyles and how people interact through them. It aims to open up industries to anyone aspiring to change the game, whether by influencing it or recreating how it is viewed.

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