SA MARKET WELCOMES THE ARRIVAL OF VAWTER HARD SELTZER
Vawter Hard Seltzer is the exciting new product launched by Distell, the market leading innovators and share leaders in the ready-to-drink (RTD) category in South Africa.
Vawter Hard Seltzer is a unique range of spirit coolers: sparkling water with a dash of vodka and infused natural fruit flavours, ideal for everyone looking for an alternative light alcoholic beverage that offers all of the Sunday-Funday with none of the Blue Monday.
Hard Seltzers have shown enormous popularity globally and the category is currently the fastest growing ready-to-drink segment as it offers a unique, easy-drinking alternative to ‘lite’ beers. Hard Seltzers are leading in major markets like the United States, Australia and the United Kingdom. Hard seltzers now account for 6%-7% of the US beer market, a position gained in just two years.* In South Africa, beer accounts for 76% of total volumes consumed** which make seltzers a sizable market opportunity for Distell.
Vawter Hard Seltzer embodies the brand proposition of: ‘Hard Seltzer-Light Living’. Low in sugar, low in alcohol content (3.5% Alc), and with only 29 kCals per 100ml, the new range allows South Africans the opportunity to balance fun times with responsible choices.
The range includes three deliciously-fun, and refreshingly-light natural flavours: juicy Grapefruit, refreshing Cucumber, and zesty Lemon & Lime. Because sometimes you want to work out and sometimes you need to chill-out. Sometimes Vodka, sometimes Vinyasa, but always #balanced.
“The launch of the exciting new Vawter range, as the first scale Hard Seltzer in South Africa, was an easy decision for Distell. We have seen the trend of moderation; conscious consumption and mindful-living become an increasing priority amongst South Africans. The Vawter Hard Seltzer range was crafted to meet this consumer need, and deliver refreshing and natural fruit flavours that allow for a balanced lifestyle without compromising on good times. The brand will launch with a full through-the-line campaign, with the objective of driving mass awareness of the unique benefits, with a broad unisex audience looking for an alternative to ‘lite’ offerings on the market.”Natasha Maharaj, Distell Southern Africa Marketing Director says
Vawter Hard Seltzer, in Grapefruit, Cucumber and Lemon & Lime, is available at leading retailers nationwide in two convenient can sizes: a 440ml 4-Pack at only R69.95; and 300ml 6-Pack at only R79.95.
To learn more about Vawter Hard Seltzer, visit www.vawter.co.za and follow: @vawterseltzer on Instagram, Facebook and Twitter, and look out for the hashtags #Vawter #VawterHardSeltzer #HardSeltzer #LightLiving #DrinkResponsibly