A NEW PERSPECTIVE: PUMA REIMAGINES THE CLASSIC MIRAGE SHOE

Sports company PUMA is adding the Mirage Mox to its newest product franchise: Mirage, a growing selection of Futro styles and a mashup of retro sneakers with futuristic inspiration. Mirage Mox takes design cues from the ’90s running shoe and transforms them for today’s sneakerheads. 

The Mirage has been in the PUMA family for close to half a century, first introduced as a lightweight track and field shoe and then reissued as a jogging shoe in the 1990s with a die-cut eva midsole.

With a revamped design that brings new perspective to street style, the Mirage Mox is inspired by the world of electronic music and DJs with trippy, bright accents of colour, eye-catching layers of materials, a unique TPU piece in the heel and futuristic elements. The iconic overlay on the forefoot is a direct link back to the Mirage OG and pays homage to the shoe’s history.

Remix your style when the Mirage Mox drops today, 4 December 2020. Lookout for more futuristic styles in 2021, when additional colourways and new designs will join the Mirage family with a unique partnership that will bring its DJ inspiration to life.

Retailing for R2 299, Mirage Mox will be available on PUMA.com and at PUMA Select stores and select retailers.

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Urban Lifestyle is a blueprint of what modern day South Africa is all about. It showcases different lifestyles and how people interact through them. It aims to open up industries to anyone aspiring to change the game, whether by influencing it or recreating how it is viewed.

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