adidas Originals Launches the ZXience Network
In celebration of the release of the new ZX 2K BOOST sneaker range, adidas Originals presents the ZXience Network. Inspired by the ZX 2K BOOST’s oddly satisfying technology, the ZXience Network turns the experience of wearing sneakers into shows that mesmerize the senses. Brought to life as a takeover of the adidas Originals YouTube channel, the always-on streaming channel satisfies the senses with a wide range of oddly satisfying programs. One animated program sees adidas Originals work with four distinguished creators to present the Stream of ConZXiousness. Throughout the series each adidas ambassador will offer a window into their stream of consciousness, candidly describing different oddly satisfying qualities associated with the ZX 2K BOOST: gaming superstar Ninja talks ‘flexibility’, vintage clothing icon Sean Wotherspoon explores ‘color gradients’, actress Mette Towley dives deep into ‘comfort’, and actor Ranveer Singh investigates ‘squishiness’.
Each Stream of ConZXiousness episode is animated, bringing audiences further into their imagination. True to network TV tropes, between each program on the ZXience Network features progressive ZX logo animations inspired by the rich legacy of the franchise. In addition, a series of ZXientific Displays explore the oddly satisfying tech behind the ZX 2K BOOST in illogical ways. In the rest of the programs, adidas Originals dissects all things ‘Oddly Satisfying’ in collaboration with a number of unique and off-beat creators that have been scouted through social media and other creators’ platforms. Each of the four strands of commissioned content — ‘Product Tests’, ‘Get Baked with ZX’, ‘A Portrait of Satisfaction’, and ‘How It’s Made With ZXience’ — approach the theme from a different angle. First, ‘Product Tests’ playfully highlights and experiments with ZX technology by employing hydraulic presses and chemical reactions, with only one goal — satisfy the senses. Next, ‘Get Baked with ZX’ sees culinary experts attempt to recreate edible replicas of the ZX silhouette. Meanwhile, ‘A Portrait of Satisfaction’ plays host to artists of different styles documenting their process of creating a finished ZX work of art. Finally, ‘How It’s Made with ZXience’ draws on iconic television tropes by following creators through their fascinating step by step process.
Bringing the pleasure of slipping on a pair of ZX 2K BOOST sneakers to life, the ZXience Network launches on 1st October 2020. Follow the conversation on youtube.com/adidasOriginals and @adidasZA and @adidasOriginals using #adidasZX.