Heritage workwear brand, Dickies, has launched a new campaign called #Yours2Make. The campaign is based on the concept of channelling one’s career and intricately showcasing your craft in a way that inspires an audience.The campaign’s foundation is built on 5 long-standing creative pillars namely, culinary, customisation, arts, style, and dance, all of which harbour a sense of community and thrive on expression. Dickies called on 6 South African makers who have worked and ignited a passion within their discipline, to participate.
- Luyanda Mafanya within the Culinary sphere
- Geezy Tsoloane Ndhlovu showcasing his craft in customization
- Okmalumkoolkat and Thabo Katz leading the way under the style pillar
- Keneilwe Mothoa taking us through her world in art
- Matthew Power displaying his talents as a dancer
Each maker was tasked to produce a tutorial and showcase their body of work, explaining their core inspiration and guiding the audience through the creative process.
In addition to the brand paying homage to skilled creatives and being in the campaign’s driver’s seat, Dickies ensured that all makers were dressed in apparel and accessories best aligned with their category. Fueling the initiative that embodies the appreciation of the makers, the brand focused on storytelling that leads to a flourished sense of encouragement.
Over the next few weeks, each maker will be posting their tutorials, engage, make it your own and enjoy.