RUNNING WITH JUJU AND NINJA
Maria Taylor laces up to host a new video series for adidas called Running With. In the latest episode, watch NFL star wide receiver JuJu Smith-Schuster and gaming icon Ninja discuss how they met and what they have in common: a thirst for competition, creativity, and letting their personalities shine on social media to win over new fans.
Ninja on the impact of eSports: “I’ve had people that come up to me at events–they’ve reconnected with sons, brothers. They actually have a common interest. It’s amazing. It’s what gaming does. It’s what gaming can do.”
Ninja on the merging of sports and gaming culture: “Ten years ago this would not have happened. Like you just would not have seen a jock or an NFL superstar playing with a, you know, a gamer.”
JuJu Smith-Schuster on the merging of sports and gaming culture: “It’s changed. I have you know siblings who are like, yo you work with Ninja? I’m like yeah, you a fan? I’m a fan, too!”
JuJu Smith-Schuster on having fun: “My biggest thing is you can fun off the field and still have fun on the field, you know. Play video games five hours a day and still score touchdowns!”
Running With is part of the brand’s Feel the Boost campaign. The series is meant to inspire viewers as they watch some of their favorite Creators have an engaging and personal conversation while experiencing the feeling of Boost on a run through the streets.
Watch RUNNING WITH JUJU AND NINJA above by pressing the play icon: