adidas Originals presents the latest iteration of the P.O.D. S3.1 together with a locally produced image series featuring Yannick Ilunga and Rochelle ‘RhaRha’ Nembhard, who embody the campaign’s ethos of ‘Great alone, better together’.
Yannick and RhaRha, the creative force behind the Noirwave movement, personify the spirit of P.O.D System in a celebration of creative unity. Set in an open-air urban environment, the campaign images bring the power of the Noirwave collective to life and translate the combination of nostalgia and progression that underpins the P.O.D. System into a clear visual context. The laid-back nature of the images places a firm focus on the fluidity and freedom of movement that characterises the P.O.D-S3.1 silhouette and Kaval apparel collection.
Imagery in the campaign feature the release of the P.O.D-S3.1 model. The silhouette boasts a unique podular construction that unites three heritage technologies in one – The P.O.D-S3.1’s outsole features a Boost™ unit in the heel, a high-rebound EVA forefoot, and a Torsion™-inspired Point of Deflection bridge that unites the three components.
P.O.D-S3.1 will be available from 18 October 2018 at adidas Originals stores, selected retailers and online at www.adidas.co.za