Tubular isn’t just a sneaker. It’s a symbol of a coming revolution
This season, Tubular challenges the rules and conventions of “high fashion”, disrupting the status quo and starting a dialogue about where, and to whom fashion belongs. The story we tell is one that connects the streets to the catwalk – showing that today, street rules fashion, and not the other way around.
This September, adidas Originals presents the latest instalment of its NOVA Tubular apparel collection for men and women. Informed by archive adidas designs and distinct moments in sportswear history, the NOVA Tubular collection’s unique blend of references culminates as a considered expression of modern style perspectives. The apparel collection explores unorthodox colour palettes including classic heather greys and blacks to forest greens for men and olives, navy blues and pinks for women.
In the men’s range, this ethos manifests through a range of weather-ready pieces, including windproof tracktops and pants, patterned crewneck sweats and classic jersey pieces. For the women’s offer, this same ethos is applied to a selection of feminine silhouettes such as leggings, hoodies, sweats and skirts.
Introducing a brand new silhouette this season, adidas Originals presents perhaps the boldest iteration of the Tubular philosophy yet with the creation of the Tubular Rise model. Offered in a tonal tan colourway, a Primeknit upper provides an adaptive, comfortable foundation, structured by a large suede midfoot cage and elastic heel counter. Space-dyed neon fibres in the upper textile push the futuristic aesthetic even further, whilst a modern, integrated lacing system blends into the shoe’s aggressive design. This is then placed atop a textured EVA midsole with moulded stability plugs, including an overflow panel that rises up across the shoe’s heel quarter.
adidas Originals also steps forward with two new iterations of the new Tubular Dawn silhouette, offering the women’s-exclusive model in a duo of classic colourways.
With a notable use of tone and texture, the first iteration features a matte mesh textile upper in Utility Black, with 3D embroidered details on the forefoot and heel. This is expanded by webbing details on the quarter with a reflective silicone print, integrating into a modern lacing system with two-tone laces. The design is then placed upon the distinctive ridged outsole of the Tubular Doom silhouette, finished with a nubuck leather heel piece and Tubular branding on the tongue. This is then countered by a Primeknit edition in Trace Olive, swapping mesh out for adidas’ adaptive Primeknit material with a woven speckle motif, countered with a leather heel piece for a premium take on the Tubular Dawn aesthetic.
Tubular Doom PK W / Tubular Doom Sock PK
The Tubular Doom steps out in a trio of new iterations this month, courtesy of adidas Originals. First up, the original Tubular Doom silhouette will be releasing in a women’s-exclusive iteration. The shoe’s sock-fit design is brought to its apex through a full Primeknit upper, supported by structural overlays and a contrast heel-cage panel. Offered in a clean Raw Pink colorway with contrast Vapour Grey details, the release brings the aggressive aesthetic of the Tubular Doom into a softer, feminine context without sacrificing any of its original energy.
Accompanying the Tubular Doom PK, the Tubular Doom Sock arrives in a new Primeknit construction, structured by a rear heel-support piece and an integrated lacing system. The Tubular Doom Sock PK will be available in Charcoal and Core Black colourways.
Tubular drops on 14 September 2017 at adidas Originals stores, adidas.co.za, AREA3 and selected retailers.