On May 20th, the Levi’s® 501® jean, the original button fly jean, will celebrate its 146th anniversary. Celebrated as ‘501® Day,’ Levi’s® is paying homage to the iconic fit for being the ultimate blank canvas for self-expression. Throughout history, wearers have taken them and added their own twist to their 501® jeans. This year, Levi’s® will continue to celebrate that we are all collaborators with special customization offerings at select Levi’s® Tailor Shops, our 501® family of products and events around the world.

MAKE IT PERSONAL AT THE LEVI’S® TAILOR SHOP

People have been customizing their Levi’s® for more than 146 years. At Levi’s® Tailor Shops, customers can customize or repair their denim with the help of expert tailors through services like hemming, distressing and embroidery as well as a large assortment of pins and patches.

This year, Levi’s® South Africa is excited to add six limited edition 501® Day patches to their Tailor Shops. The first 150 customers who make a purchase between 17 – 20 May in these stores will receive a set of 6 patches each.

LEVI’S® TAILOR SHOP LOCATIONS:

  • Levi’s® Sandton (Shop Number LL2615, Lower Level, Sandton City, Rivonia Rd, Johannesburg, Sandton, 011 784 9187)
  • Levi’s® Waterfront (Shop 6172, Breakwater Blvd, Victoria & Alfred Waterfront, Cape Town, 021 418 8479)

LEVI’S 501® FAMILY:

The 501® jean has progressed constantly—that’s one of its secrets—keeping the fit fresh and relevant. The current 501® series includes tried-and-true favorites as well as new styles designed through a modern lens while offering an authentic vintage look and feel.

MEN’S & WOMEN’S:

  • 501® JOGGER: Levi’s® most iconic jeans redesigned with elasticized ankles and waistband for extra comfort and streetwear style. Arriving 1 July.

MEN’S:

  • 501® ORIGINAL: The iconic straight fit with the button fly—since 1873. Sits at the waist with a straight leg.
  • 501® ORIGINAL CUT-OFF SHORTS: Vintage-inspired with the same iconic fit and button fly that started it all, Levi’s® 501® Original Cut-Off Shorts have been a style staple for generations.
  • 501® JOGGER: Levi’s® most iconic jeans redesigned with elasticized ankles and waistband for extra comfort and streetwear style. In stores from 1 July.

WOMEN’S:

  • 501® ORIGINAL CROPPED: The 501® Original, cropped for a fresh look that shows off your shoes.
  • 501® HIGH-RISE SHORTS: Sleek fit with a waist-defining high rise.

LOCAL 501® DAY ACTIVATION

To celebrate the anniversary (May 20, 1873) of the original and most iconic blue jean, Levi’s® South Africa will be running the following promotion in all its retail stores: R501 for 501®’s that are valued at up to R1000, 17-20 May.

In addition, the first 150 customers who make a purchase between 17 – 20 May in the Levi’s® Sandton or Waterfront stores will receive a set of 6 limited edition 501® Day patches each.

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